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A helpful blog for web analysts, trying to make sense of marketing with add payment info, tag manager, analytics and tracking scripts.

GA4 AddPaymentInfo and AddShippingInfo Event on Shopify using Google Tag Manager

In this blog, we're going to explore how you can effectively track 'Add Payment Info' and 'Add Shipping Info' events on your Shopify store for Google Analytics 4 (GA4) using Google Tag Manager (GTM). This process is crucial for e-commerce analytics, helping you understand your customers' journey through your online store.

2023-11-07