checkout optimization - Articles, Ideas and Inspiration!

A helpful blog for web analysts, trying to make sense of marketing with checkout optimization, tag manager, analytics and tracking scripts.

Tracking TikTok Pixel Initiate Checkout Events on Shopify with Google Tag Manager

This detailed blog post discusses the strategies for tracking Initiate Checkout events in Shopify stores using Google Tag Manager. Capturing these events is crucial for understanding the checkout process and enhancing e-commerce analytics. It offers insights into customer progression from cart to checkout, aiding in optimizing the checkout experience, improving conversion rates, and developing effective marketing tactics.

2023-12-12