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Tracking TikTok Pixel View Content Events on Shopify with Google Tag Manager

This blog post delves into the intricacies of tracking the View Content event using TikTok Pixel on Shopify stores via Google Tag Manager. Understanding this event is crucial for e-commerce analytics, as it provides insights into user interactions with product pages. Implementing this tracking method enhances the precision of TikTok's ad targeting and optimizes ad campaign effectiveness by aligning with customer behavior and interests.