e commerce conversions - Articles, Ideas and Inspiration!

A helpful blog for web analysts, trying to make sense of marketing with e commerce conversions, tag manager, analytics and tracking scripts.

Tracking TikTok Pixel Initiate Checkout Events on Shopify with Google Tag Manager

This detailed blog post discusses the strategies for tracking Initiate Checkout events in Shopify stores using Google Tag Manager. Capturing these events is crucial for understanding the checkout process and enhancing e-commerce analytics. It offers insights into customer progression from cart to checkout, aiding in optimizing the checkout experience, improving conversion rates, and developing effective marketing tactics.

2023-12-12

Tracking TikTok Pixel Add to Cart Events on Shopify with Google Tag Manager

In this comprehensive blog post, we explore how to effectively track Add to Cart events in Shopify stores using Google Tag Manager. Understanding and capturing these events is pivotal for e-commerce analytics, providing valuable insights into consumer purchasing behavior. Implementing accurate tracking of these events is essential for optimizing conversion rates, enhancing customer experience, and refining marketing strategies.

2023-12-11