google ads remarketing tracking - Articles, Ideas and Inspiration!

A helpful blog for web analysts, trying to make sense of marketing with google ads remarketing tracking, tag manager, analytics and tracking scripts.

Google Ads Remarking: Purchase Event Tracking on Shopify using Google Tag Manager

Discover how to supercharge your Shopify store with Google Ads Remarketing Tags for Purchase Event in shopify using Google Tag Manager. In this comprehensive tutorial, we delve into setting up dynamic remarketing tags for your Shopify store, specifically focusing on the crucial purchase event. Learn step-by-step how to embed the tracking script, test your setup, and ensure your ads are perfectly targeted.

2024-02-05

A Comprehensive Guide on Begin Checkout Remarketing Tracking on Google Ads and Shopify

In this guide, we explore the process of setting up a remarketing tag for the 'begin_checkout' event in Google Ads, using a data layer script on your Shopify store. We'll walk through creating a conversion action in Google Ads and configuring the remarketing conversion tag in your Google Tag Manager container. Before we start, ensure that your Google Tag Manager container is correctly firing on all pages of your Shopify store.

2024-01-03

Google Ads Remarketing: View Item event for Shopify using Google Tag Manager

This comprehensive guide delves into the nuances of integrating Google Ads Dynamic Marketing with Shopify. Learn how to set up Google Tag Manager, configure data layers, create and track conversion actions in Google Ads, and ensure accurate data transmission for effective remarketing. Essential for those seeking to enhance their e-commerce strategies with precise analytics and targeted advertising.

2023-12-20

Google Ads Remarketing Tracking: Shopify AddToCart Tracking with GTM and DataLayer

Google Ads Dynamic Marketing is exceptionally effective in utilizing e-commerce event data, including product details, IDs, and names, for creating precise and efficient marketing strategies. By the end of this guide, you'll learn how to set up Add To Cart event tracking and transmit dynamic parameters to Google Ads.

2023-12-11