initiate checkout - Articles, Ideas and Inspiration!

A helpful blog for web analysts, trying to make sense of marketing with initiate checkout, tag manager, analytics and tracking scripts.

WooCommerce Facebook Pixel: Initiate Checkout Ecommerce using DataLayer & Google Tag Manager

Learn how to configure the Facebook Pixel Initiate Checkout event on your WooCommerce store using Google Tag Manager. This comprehensive guide covers setting up Google Tag Manager, adding the necessary data layers, and ensuring accurate event tracking for better Facebook Ads targeting.

2024-06-07

Tracking TikTok Pixel Initiate Checkout Events on Shopify with Google Tag Manager

This detailed blog post discusses the strategies for tracking Initiate Checkout events in Shopify stores using Google Tag Manager. Capturing these events is crucial for understanding the checkout process and enhancing e-commerce analytics. It offers insights into customer progression from cart to checkout, aiding in optimizing the checkout experience, improving conversion rates, and developing effective marketing tactics.

2023-12-12