purchase - Articles, Ideas and Inspiration!

A helpful blog for web analysts, trying to make sense of marketing with purchase, tag manager, analytics and tracking scripts.

WooCommerce Ga4: Purchase Enhanced Ecommerce Event using GTM and DataLayer (Part 5/5)

Setting up a purchase event tracking on your WooCommerce store can significantly enhance your ability to analyze customer behavior and boost your marketing strategies. This guide will walk you through configuring a purchase event using Google Tag Manager (GTM) and Google Analytics (GA).

2024-03-21

Google Ads Purchase Event Conversion Tracking on Shopify using Google Tag Manager

In today’s video, we're diving deep into setting up e-commerce Purchase conversion tracking using Google Ads and Google Tag Manager (GTM) on your Shopify store! 🛒💻 From adding GTM container snippets to your Shopify theme to creating custom conversion actions in Google Ads, we've covered it all. We begin by ensuring our GTM container is properly firing across Shopify pages, including the crucial 'Thank You' page. Then, we move on to the nitty-gritty of configuring conversion tracking in your Google Ads account and setting up the necessary data layers for tracking purchase events. Whether you're a seasoned pro or just starting out, this step-by-step guide is designed to help you optimize your e-commerce tracking for better performance and insights.

2024-02-06

Google Ads Remarking: Purchase Event Tracking on Shopify using Google Tag Manager

Discover how to supercharge your Shopify store with Google Ads Remarketing Tags for Purchase Event in shopify using Google Tag Manager. In this comprehensive tutorial, we delve into setting up dynamic remarketing tags for your Shopify store, specifically focusing on the crucial purchase event. Learn step-by-step how to embed the tracking script, test your setup, and ensure your ads are perfectly targeted.

2024-02-05

Complete Guide to Facebook Pixel Purchase Event Setup on Shopify Using Google Tag Manager

We'll explore how to configure the purchase event on Facebook Pixel using Google Tag Manager (GTM) for your Shopify store. This setup is crucial for tracking conversions and ensuring accurate attribution in Facebook Ads.

2023-11-16

Facebook Pixel Setup for Your Shopify Store

Welcome to our comprehensive guide on configuring the Facebook Pixel for your Shopify store. This easy-to-follow tutorial is designed to help you track key events like PageViews, ContentViews, AddToCart, BeginCheckout, and Purchase across your sales funnels with a simple one-click solution.

2023-11-09

GA4 Purchase Event on Shopify using Google Tag Manager

The 'purchase' event in GA4 is a pivotal data point. It’s the culmination of a user's journey from a potential visitor to a confirmed buyer. Tracking this on your Shopify store provides invaluable insights, helping optimize your marketing strategies, improve your ROI, and enhance the overall user experience.

2023-11-06