shopify - Articles, Ideas and Inspiration!

A helpful blog for web analysts, trying to make sense of marketing with shopify, tag manager, analytics and tracking scripts.

Google Ads Purchase Event Conversion Tracking on Shopify using Google Tag Manager

In today’s video, we're diving deep into setting up e-commerce Purchase conversion tracking using Google Ads and Google Tag Manager (GTM) on your Shopify store! 🛒💻 From adding GTM container snippets to your Shopify theme to creating custom conversion actions in Google Ads, we've covered it all. We begin by ensuring our GTM container is properly firing across Shopify pages, including the crucial 'Thank You' page. Then, we move on to the nitty-gritty of configuring conversion tracking in your Google Ads account and setting up the necessary data layers for tracking purchase events. Whether you're a seasoned pro or just starting out, this step-by-step guide is designed to help you optimize your e-commerce tracking for better performance and insights.

2024-02-06

Google Ads Remarking: Purchase Event Tracking on Shopify using Google Tag Manager

Discover how to supercharge your Shopify store with Google Ads Remarketing Tags for Purchase Event in shopify using Google Tag Manager. In this comprehensive tutorial, we delve into setting up dynamic remarketing tags for your Shopify store, specifically focusing on the crucial purchase event. Learn step-by-step how to embed the tracking script, test your setup, and ensure your ads are perfectly targeted.

2024-02-05

A Comprehensive Guide on Adding Products to Cart and Tracking Conversions with Google Ads and Shopify

Google Ads Dynamic Marketing is exceptionally effective in utilizing e-commerce event data, including product details, IDs, and names, for creating precise and efficient marketing strategies. By the end of this guide, you'll learn how to set up Add To Cart event tracking and transmit dynamic parameters to Google Ads.

2024-01-05

A Comprehensive Guide on Begin Checkout Remarketing Tracking on Google Ads and Shopify

In this guide, we explore the process of setting up a remarketing tag for the 'begin_checkout' event in Google Ads, using a data layer script on your Shopify store. We'll walk through creating a conversion action in Google Ads and configuring the remarketing conversion tag in your Google Tag Manager container. Before we start, ensure that your Google Tag Manager container is correctly firing on all pages of your Shopify store.

2024-01-03

A Comprehensive Guide on Begin Checkout Conversion Tracking on Google Ads and Shopify

Google Ads Dynamic Marketing stands out for its ability to utilize e-commerce event data, such as item details, IDs, and names, to create targeted and efficient marketing strategies. By the end of this guide, you'll understand how to set up these conversion tags and send dynamic parameters back to Google Ads.

2024-01-01

Google Ads Remarketing: View Item event for Shopify using Google Tag Manager

This comprehensive guide delves into the nuances of integrating Google Ads Dynamic Marketing with Shopify. Learn how to set up Google Tag Manager, configure data layers, create and track conversion actions in Google Ads, and ensure accurate data transmission for effective remarketing. Essential for those seeking to enhance their e-commerce strategies with precise analytics and targeted advertising.

2023-12-20

Maximizing Google Ads Success for Shopify Stores: A Comprehensive Guide on View Item Conversion Tracking

Dive into the intricacies of tracking view item conversions in Google Ads for Shopify stores. This comprehensive guide covers everything from setting up Google Tag Manager on your Shopify site to scripting and firing data layers for enhanced tracking. Learn how to create conversion actions in Google Ads and apply them to your campaigns for refined ad targeting and improved e-commerce performance. Essential reading for anyone looking to optimize their online store's marketing strategy.

2023-12-19

Tracking TikTok Pixel View Cart Events on Shopify with Google Tag Manager

In this blog post, we delve into the methods for effectively tracking View Cart events in Shopify stores using Google Tag Manager. Understanding these events is essential for analyzing customer engagement and shopping cart behavior. It provides valuable insights into how customers interact with their carts, which is key to enhancing the shopping experience, increasing engagement, and formulating targeted marketing strategies.

2023-12-13

Tracking TikTok Pixel Initiate Checkout Events on Shopify with Google Tag Manager

This detailed blog post discusses the strategies for tracking Initiate Checkout events in Shopify stores using Google Tag Manager. Capturing these events is crucial for understanding the checkout process and enhancing e-commerce analytics. It offers insights into customer progression from cart to checkout, aiding in optimizing the checkout experience, improving conversion rates, and developing effective marketing tactics.

2023-12-12