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server tracking - Articles, Ideas and Inspiration!

A helpful blog for web analysts, trying to make sense of marketing with server tracking, tag manager, analytics and tracking scripts.

TikTok dynamic URL UTM parameters for Tracking User's acquisition

TikTok dynamic URL UTM parameters for Tracking User's acquisition

To track the traffic acquisition for tikTok ads on google analytics for iOS14+ users. To track the performance of the tikTok ads in UA or GA4 using custom reports and secondary dimensions.

2022-10-17

Pinterest dynamic URL UTM parameters for Tracking User's acquisition

Pinterest dynamic URL UTM parameters for Tracking User's acquisition

To track the traffic acquisition for pinterest ads on google analytics for iOS14+ users. To track the performance of the pinterest ads in UA or GA4 using custom reports and secondary dimensions.

2022-10-10

Google Ads URL suffixes for dynamic UTM parameters

Google Ads URL suffixes for dynamic UTM parameters

To track the traffic acquisition for google ads (gads) on google analytics for iOS14+ users. To track the performance of the google ads in UA or GA4 using traffic acquisition reports

2021-11-26

Facebook dynamic URL UTM parameters for iOS14 updates

Facebook dynamic URL UTM parameters for iOS14 updates

To track the traffic acquisition for facebook ads on google analytics for iOS14+ users. To track the performance of the facebook ads in UA or GA4 using custom reports and secondary dimensions.

2021-11-17